Adidas, Nike and Puma have joined the Global Fashion Pact to protect the world's climate, biodiversity and oceans at the instigation of Kering, the former controlling shareholder of Puma, which is committed to sustainability. The fashion pact, which gathers 32 groups – mostly from the fashion sector – representing nearly 150 brands, was presented right ahead of the G7 meeting in Biarritz, which started on Aug. 24. Among the other brands that have committed to the pact are Gap, Hermès, H&M, Inditex, Moncler, Prada, Selfridges and Stella McCartney. The fashion pact calls for its members to develop an action plan to make the textile industry carbon-neutral by 2050, based on the definition of science-based targets to restore natural ecosystems and protect wildlife. In addition, the pact commits to phasing out single-use plastics and reducing the fashion industry's negative impact on the world's oceans. Well before his speech condemning the new government of Brazil for supporting the deforestation of the Amazonian rainforest, the host of the G7 summit, President Emmanuel Macron of France, had asked Kering to bring the fashion industry into the fight for the protection of the environment.