Adidas Originals has launched a footwear franchise for women, the Arkyn, with a technical mesh upper in a sock-like construction, a neoprene heel and unorthodox lacing system, a Boost midsole, a rubber outsole and three-stripe branding. The company says the Arkyn W provides a fresh perspective on streetwear, while drawing inspiration from the Adidas archive. It was launched globally on April 5 with support from five creative female influencers, from Kendall Jenner to the football player Florencia Galarza, the Serbian-born artist Ana Kras, the musician Syv De Blare and Marisa Competello, the founder of Meta Flora, the New York floral design studio.

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