Adidas plans to use the opportunity of the 2012 UEFA...

2011-09-12T00:00:00

Adidas plans to use the opportunity of the 2012 UEFA Euro championship to grow significantly in Poland and solidify its market leadership in Ukraine, the two host countries. Herbert Hainer, the company's chief executive, said that Adidas wants to be No. 1 in Poland by 2015, taking the top spot ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.