Adidas relaunches its members week with consumer activation and product drops

2022-09-28T09:14:00+01:00

The Adidas members week will return from Sept. 30 to Oct. 6, offering consumers seven days of products, activations and members-only rewards. This year’s members week brings members of the company’s adiClub activities and products that champion inclusivity. Among them is Authentic Balance Yoga, a line of gender-neutral apparel in sizes XS to 4XL. Other offers include a customizable classic T-shirt, a 15-minute workout video, and challenges on the Adidas running and training apps.

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Adidas footwear on display at Newcastle Contemporary Art

2023-10-31T08:11:00Z

Adidas has announced Original Newcastle, a new exhibition at Newcastle Contemporary Art (NCA) in Newcastle upon Tyne, featuring archival and contemporary footwear in partnership with UK retailer END. The free exhibition, presented by Adidas Spezial, opened on Oct. 27 and will run until Nov. 5. The footwear on display includes ...
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Adidas and Yohji Yamamoto celebrate 20 years of their partnership in Paris

2023-03-06T08:33:00Z

Adidas is celebrating the 20th anniversary of its partnership with Japanese fashion designer Yohji Yamamoto with a pop-up retail and exhibition space in Paris. The sports brand and Yamamoto came together two decades ago for Y-3, a label that combines sportswear with the designer’s lens. At the Parisian pop-up, hosted ...
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What the Adidas and Les Mills partnership is about

2023-02-08T15:04:00Z

Adidas and Les Mills have joined forces to shape the future of training. The collaboration aims to offer adiClub’s 300 million plus members a personalized approach to fitness, both live and digital, as well as exclusive benefits and immersive experiences. The latest high-performance training apparel, footwear and accessories from Adidas ...