According to reports in Indian media, Adidas is setting up its first and only global capacity center (GCC) in Asia outside China in the eastern Indian city of Chennai. The location will enable the company to focus on key processes within the organization. Adidas has a headquarters in Gurugram, but the Chennai facility will be the first GCC outside China in Asia.

Adidas’ decision confirms the recent rise in multinational companies choosing India as the destination for setting up their GCCs. This trend is mainly due to the growing supply of skilled software professionals in India.

A source told India Times that the Chennai center has been designated as a global center and will seamlessly integrate with Adidas’ existing centers in Porto (Portugal), Dalian (China), Bogota (Colombia) and North America to support the company’s global operations.

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