Adidas trails only the police for attractiveness as a future employer in the opinion of German students. In a recent survey on careers conducted with more than 20,000 students between the ages of 13 and 18, the sports brand was ranked first in the fashion industry and second overall out of 100 companies listed. Nearly 14 percent of the students indicated they would apply for Adidas, an increase of 1.2 percentage points over the previous year. The police recorded a score of 15.5 percent. Adidas was the only fashion or footwear company to make the top ten. Other companies making the list included H&M (19), Hugo Boss (22), Peek & Cloppenburg (54) and C&A (61). Puma, Adidas' rival in the town of Herzogenaurach, came in at position 30.

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