Adidas wants to win back China with "patriotic products"

By 2023-04-25T14:58:00

China - Shanghai - Hanny Naibaho - Unsplash

A few years ago, China was a promising market for Adidas because the country’s middle class was growing and the margins for Adidas were particularly strong. The brand with the three stripes was one of the most popular Western brands in China. As early as 2008, Adidas opened its (then) ...

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