Adidas will be the founding partner of the new Pacific...

2018-03-09T00:00:00+00:00

Adidas will be the founding partner of the new Pacific Pro football league in the U.S., which is positioned as an alternative for paid professional college players to high school players with their eyes on the NFL

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C-Suite Interview
Can Wero turn European ambition into European adoption?

2026-09-16T15:57:00Z By Susa Schreiner

Decathlon Germany’s digital chief tells SGIE how Wero’s first weeks at checkout are going, and where adoption still falls short.
Analysis
Running’s new power formula: Performance, lifestyle and community

2026-09-15T14:34:00Z By Uschi Horner

Running hit $43 billion in 2025 and is outpacing athletic footwear, but the balance of power is shifting.
News briefs
Decathlon brings kids’ gear to FirstCry in India

2026-09-14T21:09:00Z By SGI Europe Editorial Team

Decathlon gains access to FirstCry’s 25 million registered users across India’s metro and smaller cities.