Adidas will replace its sister brand Reebok as the sponsor...

2011-02-01T00:00:00

Adidas will replace its sister brand Reebok as the sponsor of an important French football team, RC Lens, from the 2011-12 season. The decision is part of the Adidas Group's strategy to focus Reebok on the fitness and training segments and reinforce Adidas's presence in the team sports business. While ...

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