Adidas will replace its sister brand Reebok as the sponsor of an important French football team, RC Lens, from the 2011-12 season. The decision is part of the Adidas Group's strategy to focus Reebok on the fitness and training segments and reinforce Adidas's presence in the team sports business. While it lost out sponsorship of the French Football League to Nike the, Adidas already sponsors three other major French football clubs: Olympique de Marseille, Olympique Lyonnais and Saint-Etienne.