After a redesign of its online store in May 2018,...

After a redesign of its online store in May 2018, Golfino, the golfwear specialist based in Hamburg, has been named this year’s best online store for golf in Germany by the German institute for service quality. The main feature of Golfino’s site is a new shopping system, which runs on “Shopware,” a system said to significantly enhance the shopping experience. By the company’s description, the revamped site has a clearer and more modern layout, with a wide range of new, customer-friendly functions to make navigation more intuitive. In addition, the display has been designed to adapt more consistently to the varying requirements of mobile devices. Other new features include an online magazine, with news from Golfino itself and the world of golf. The redesign was carried out by Golfino’s internal e-commerce department together with superReal and Honico. Metaways is hosting the website. The rankings stem from a survey – conducted by the German institute for service quality and n-tv, the German TV channel – of 40,000 consumers in Germany.