After a successful licensing deal with its Norwegian distributor, Skigutane, Bula, the Canadian producer of winter hats, is launching a whole new collection of outerwear at Ispo through a completely overhauled network of distributors. Many of these distributors have been recruited by John Walbrecht, who left Spyder in 2005 and then set up a company, Brand Base, together with a former Spyder designer and with the backing of a former Spyder shareholder. Last May, Filmar Corp., the Canadian company behind Bula, acquired a stake of about 70 percent in Brand Base to support the very strong grown of its Technine snowboards and Nomis snowboard clothing….(more in the next issue)

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