Afydad, Spain’s association of sporting goods manufacturers, has reelected Andrés de la Dehesa, CEO of Gescode, a producer of retail software in Catalonia, to another four-year term as president. Mar Peire has been reelected first vice president, and Guillermo Ruiz is making his debut as second vice president. Peire is CEO and founder of Coolcasc, a Spanish producer of helmet covers, and Ruiz is CEO of Iberobear, which produces themed socks under the Bestep brand.
Over the course of last year, Afydad created the Spain Is Sport brand, instituted a virtual marketplace and showroom for the promotion of Spanish brands, and joined the Spanish Confederation of Business Organizations (CEOE), ModaEspaña and PIMEC Esports, and established relations with the business clusters Indescat and Secartys.
