Afydad, the Spanish sporting goods industry association, will try to...

2018-04-12T00:00:00

Afydad, the Spanish sporting goods industry association, will try to recruit retailers as members and the leadership of its new president, Andrès de la Dehesa, who is an expert in the digital interaction between brands and retailers through his cloud-based platform, Sportmas. Officials of Nike and Sprinter are already sitting ...

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