The Spanish Sports Association, Afydad, has selected Magda Espuga to head its Retail Commission, according to Diffusion Sport. She is replacing José Juan Fernández.
Espuga is a specialist in the domain, having founded the Kiss Retail consultancy in Barcelona some 20 years ago. She is also a partner at Netmentora Catalunya – another Barcelona outfit, although non-profit, that works with start-ups – and serves on the board of the Ebeltoft Group of consultancies. She served previously on the advisory boards of Grupo Alto España and Perfumería Júlia.
She spent the first decade and a half of her career at Morillas Brand Design, General Optica, PepsiCo, Pizza Hut and Henkel. According to Diffusion Sport, she has also done some work with Shimano and Base Detall Sport.
