Aggressive overhaul at Intersport still to pay off

2018-07-03T00:00:00

Intersport Deutschland unveiled a new strategy at the OutDoor show in Friedrichshafen last month. Known as “One Intersport,” it aims to make the 1,100-odd Intersport dealers in Germany, Austria, Slovakia, the Czech Republic and Hungary more profitable by, among other initiatives, creating a more uniform appearance among the stores and ...

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