Alltricks, the French-based e-tailer controlled by the Decathlon group since last September, is planning to open its fourth brick-and-mortar store. According to reports in, the new Alltricks store will be located in Lyon-Bron, near a Decathlon store. With a surface of 280 square meters, it will be smaller than the other three physical stores of the banner, located in Issy-les-Moulineaux, Coignières and Saint-Mitre-les-Remparts, all of which are in France. The opening is scheduled for the beginning of May. A fifth opening is scheduled before the end of the year. Alltricks specializes in the cycling, running and outdoor segments. Decathlon acquired a controlling share in the e-tailer in September 2019 (as reported by SGI Europe - Vol. 30 n°31,32 of 17/09/2019). In 2019, Alltricks registered a 25 percent sales increase to €81 million.