UEFA has announced that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football. The agreement will see the e-commerce company sponsor various competitions, including UEFA Women’s Euro 2025, UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal Euro 2023, UEFA Women’s Under-19 Championships and more. The UEFA Women’s Euro 2025 will mark the first time Amazon sponsors a major international sports tournament. As part of the new agreement, Amazon will also support fans by collaborating with UEFA on an Amazon Web Services (AWS) solution to promote the sport and by developing the first-ever official UEFA Women’s Champions League online store.