Amazon’s marketplace receives four times as many annual visitors (4.810 billion) as its nearest competitor in the field of third-party sales, eBay, according to Diffusion Sport, which has reviewed several figures from Statista. In fact, the Amazon marketplace’s visitor total is higher than that of its ten biggest competitors combined.
The Japanese site Rakuten comes in third (543 million). Zalando comes in fifth (420 million), with Shopee right behind it (415.7 million). Next come the Chinese website Aliexpress (391 million) and the American retail giant Walmart (387 million). Another Chinese site, Taobao, rounds out the top ten (278 million).
As Diffusion Sport points out, Aliexpress and Taobao summed together (668 million) and called by the name of their parent company, Alibaba, would overtake Rakuten to place third.
