According to Amazon, small and medium-sized retailers in Germany sold around 750 million products via Amazon Marketplace in 2021. With a population of around 83 million people, that would amount to almost ten products per person.
In 2020, the figure was still around 100 million products lower. According to Amazon’s report, export sales rose to €4.25 billion – an increase of more than 10 percent from the previous year – and the five most sought-after product categories were supplies for the home, drugstore and personal care, clothing, sports and leisure and garden. In total, the sales platform has just over 45,000 sales partners in Germany.
