An international online retailer based in Spain, Tradeinn, is launching what it describes as the first international factory outlet for sports products on the internet. Called Outletinn, it will market the closeouts of various brands, offering discounts of between 40 and 80 percent from the original prices. Following in some ways the business model of Ventes Privée, it will promote the ranges of each brand one by one for about five days at a time. Tradeinn has hired Pere Verdaguer as product manager of Outletinn. Boasting 300,000 customers in more than 200 countries, Tradeinn reports a 60 percent sales increase for the first half of this year to €7 million.

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