Since its founding in 2015, the sneaker-trading and resale platform StockX has seen a rapid rise. In its most recent annual Culture Current Index, StockX cited record revenue, 1.5 million lifetime sellers, 12 million lifetime buyers, and 40 million lifetime trades in 2022. International sellers accounted for nearly 50 percent of all StockX trades, up about 25 percent since 2021. The hashtag #gotitonstockx has 12.6 million views on TikTok. So what makes StockX so successful, and how has it taken the market share from other resale platforms such as eBay? One reason is its unique sales model, which builds on the approach of its competitors. In this case study, we look at the unique StockX model, the ideas that inspired it, and how ensuring authenticity sets StockX apart. Become a Professional Subscriber of SGI Europe to read the full article.