Victoria Woollven
Victoria joined EDM Publications in Oct. 2022 and contributes to both SGI Europe and the Outdoor Industry Compass. She loves stories connected to equality and diversity in the sports and outdoor world. When she isn't catching up on the latest industry news and trying to write the perfect H2, she can be found on the yoga mat, on a rock face, up a mountain, or chilling in her VW campervan.
Contact info
Case StudyOn: The fastest-growing company in the sporting goods industry
Swiss sports company On Holding has increased its turnover by an average of 75 percent annually over the past ten years. Although investors as well as analysts were initially skeptical, any doubts over the rapid growth and costs have been silenced. Analysts have singled out On as a darling of ...
ArticleAuditors declare EU has made “very little progress” in transition to a circular economy
The EU has made “very little progress” in its transition to a circular economy, according to a report published by the European Court of Auditors (ECA). More than 10 billion euros of investment has had little impact, with a lack of circular design and circular manufacturing processes being blamed. The ...
ArticleNGO calls recycled plastic products “avoidance strategies”
AN NGO has denounced as “avoidance strategies” five tactics to deal with waste deployed by some of the biggest companies in the world
ArticleThe latest on the EU’s Ecodesign for Sustainable Products Regulation
The Ecodesign for Sustainable Products Regulations are one step closer. We bring you a summary of everything you might need to know so far.
ArticleAllbirds is giving away the secrets of its net-zero shoe
Allbirds has released the details of its net zero carbon shoe, M0.0NSHOT, and, in a bid to encourage competitors to create their own version, is giving away its entire methodology.
ArticleOutDoor by ISPO scores with community spirit, sustainability and inspiration
Three days and over 650 exhibitors! OutDoor by ISPO 2023 is over and has been hailed as a success. We bring you some reactions.
ArticleEU sets out its position on destruction of unsold textiles
The latest news from Brussels will affect brands deal with “waste” stock. We outline the EU’s new stance on destroying unsold textiles
ArticleIntersport unveils full details of its “Grow Together Faster” strategy
Setting itself a series of ambitious goals and objectives, Intersport is aiming to be the preferred choice for all consumers. We explain how
Article10 years since the Rana Plaza tragedy: Has anything changed?
The apparel industry in Bangladesh employs 4 million garment workers. 10 years on from the Rana Plaza disaster, have conditions improved?
ArticleWhat are brands doing for Earth Day 2023?
For Earth Day 2023, businesses are being pitched as central to environmental efforts. We take a look at what our industry brands are doing.
ArticleThis year’s best April 1 product releases
Did any of these fool you? We bring you the best April Fools’ Day product releases from sporting goods and outdoor brands this year.
ArticleWomen in leadership in the sporting goods industry
We conducted our biggest ever survey of senior management, to find out how many women hold leadership roles. The results may surprise you.
ArticleBrands provide earthquake relief for Turkey and Syria
9,210 apparel, footwear and textile manufacturers were located around the epicenter of the 7.8 and 7.7-magnitude earthquakes, which caused widespread damage across Turkey and northern Syria when they hit during the night of Feb. 6, 2023, according to the Business & Human Rights Resource Centre. Many retailers have already committed ...
ArticleForget the big game. The biggest competition is in the commercial breaks
Brands, including one of the global leaders in footwear, are paying big bucks for a coveted ad slot at the Super Bowl, but is it worth it?
ArticleCan fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
ArticleGorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
ArticleEuropean Central Bank’s latest report shares new predictions on inflation 2023-2025
In December 2022, the European Central Bank (ECB) released its Eurosystem Staff Macroeconomic Projections for the Euro Area. With well-documented economic influences already leading to a sharp slowdown in real GDP growth in the third quarter of 2022, the main forecast was: The expectation of a short-lived and shallow recession ...
ArticleThe biggest dates in the sports and outdoor industry this year
Our calendar has the biggest industry dates this year and all the dates you need to plan your sports and outdoor gear social media campaign.
ArticleStrava’s Year in Sport 2022 reveals the latest industry trends
Strava’s Sports Year 2022 Report paints a picture of the latest trends in the outdoors, sports & fitness. We present the key numbers.
ArticleExperts share their retail insights and predictions for 2023 at ISPO
ISPO Munich 2022 provided plenty of expert insights into the state of retail as well as predictions for 2023. We summarize the key points.
