Will Renwick
Will is an avid long-distance hiker and runner who holds the fastest known time for climbing all 189 of the mountains within his home country of Wales. He's been involved in the world of outdoor adventure and fitness media for over 10 years, mainly as an editor and gear reviewer for consumer magazines.
Case StudyThe story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
Case StudyHoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Case StudyNew Balance: EMEA HQ relocation and expansion mark growth period
New Balance has been something of a phenomenon within the sporting goods industry. Today, it stands as one of the most globally successful footwear brands.
ArticleRental Revolution: Advantages, challenges, and the road ahead
Is your business ready for rentals? We look at how to overcome common concerns and obstacles and access the potential $700 billion rental market
ArticleRepair: Challenges that brands face on their road to repair
Consumers and legislation are demanding a right to repair, but it’s not so simple for brands. We look at how some are overcoming the challenges.
Case StudyHow fostering a community brought success for Alpkit
Alpkit is reaping rewards from its event-based community. We look at how building a community can help generate and retain customers.
