SGI Europe Editorial Team
The SGI Europe editorial team is made up of both full-time and freelance editors and writers, experts in the sporting goods industry and lovers of sports.
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ArticleNew Wave’s Sports & Leisure segment impacted by higher costs
The segment, which includes 14 brands such as Cutter & Buck and Ahead, suffered a 44 percent decline in Q1 operating income to 72.2 million Swedish kronor (€6.2m) from SEK 128.0 million in Q1 ended March 31. Total sales fell by 6 percent to SEK 860.0 million (€74.0m) from SEK ...
News briefsSuperfeet supports US track & field athletes ahead of Paris 2024
Insole specialist Superfeet announced its support of several female Team USA hopefuls in their quest to compete in the Paris Games. Leveraging a partnership with Parity, a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet collaborates with seven track and field athletes to share inspiring ...
News briefsConverse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025.
ArticleGet to know the new SGI Europe taxonomy
We reorganized our topics to provide you, our valued readers, with a clearer and more comprehensive overview. Get the details.
News briefsUK Athletics, London Marathon Events and Great Run Co. launch joint venture
UK Athletics, London Marathon Events and The Great Run Company have announced the creation of Athletic Ventures, a new joint venture that is set “to transform the future and growth of athletics in the UK and to deliver major athletics events.” Athletic Ventures is launching ahead of this year’s London ...
ArticleMore trouble with uniforms for Nike
Nike’s troubles with uniforms extend beyond Major League Baseball and Euro 2024. According to Reuters, a number of American women who will be competing in track and field at the Paris Olympics have complained that their Nike-designed kit is scanty.
ArticleChange of Iberian plans for Sprinter, Sport Zone
JD Sports will be switching 28 to 30 Sprinter and Sport Zone stores in Spain to the JD banner between now and 2025, according to Diffusion Sport.
News briefsLocal revenues up at this season’s Spain SailGP
According to Deloitte, as reported by Palco23, the “economic impact” of the most recent Spain Sail Grand Prix – event five of 13 in SailGP’s fourth season, held in Cádiz on Oct. 14–15 of last year – was 77 percent greater than the previous one. The catamaran race generated €93.7 ...
ArticleAsics presents new Nimbus Mirai as its “most circular shoe ever”
Asics is launching the Nimbus Mirai, a performance running shoe designed to be remade at the end of its life. “Mirai” is the Japanese word for future, reflecting the brand’s commitment to make a positive impact on future generations of runners.
News briefsTFG introduces JD Sports to South African market
South Africa is set to welcome the arrival of British sportswear giant JD Sports, courtesy of The Foschini Group (TFG), through an exclusive franchise agreement. TFG’s CEO Anthony Thunström highlighted the move as an expansion of their sports portfolio, leveraging their existing brands like Sportscene, Totalsports, and Sneaker Factory. Thunström ...
News briefsNew Balance teams up with Joe Freshgoods
New Balance has teamed up with Joe Freshgoods, the Chicago-based lifestyle brand founded by Joe Robinson, on the return of the New Balance 1000.
News briefsHeydude opens German online shop
Shoe brand Heydude, which belongs to Crocs, has announced the launch of its own online shop for the German market. The brand is already available in nearly 1,500 shops in Germany. Starting in May, it will also be available via Berlin-based e-tailer Zalando.
News briefsRafael Nadal invests in Playtomic
Spanish tennis legend Rafael Nadal is investing in Playtomic, the largest racquet sports community in the world. The financial terms were not disclosed.
News briefsUK Gov announces £35 million investment into grassroots cricket
UK Prime Minister Rishi Sunak has announced a £35 million (€40.8m) investment to boost grassroots cricket over the next five years. The package will enable the construction of 16 new all-weather cricket domes in cities due to host the Women’s T20 World Cup in 2026 and Men’s T20 World Cup ...
News briefsTeamViewer announces the SheSportTech initiative
TeamViewer, a German remote access computer software brand, is launching an initiative to encourage more women to pivot into a career in sports technology. The TeamViewer initiative is dubbed “SheSportTech.”
News briefsSpanish trade union sues Decathlon
Spanish trade union Comisiones Obreras (CCOO) has filed a lawsuit against Decathlon, claiming that the sports retailer and manufacturer is “violating the fundamental right to freedom of association.” The complaint was filed on April 3.
News briefsIntersport Germany to increase number of physical stores by a quarter
Intersport Deutschland is planning to add 100 new own-branded stores across the country over the next six years, the Financial Times has reported. This would bring the number of outlets it operates in the country to 500. The expansion plan will reportedly target medium-sized cities like Wiesbaden, Trier and Hanau, ...
News briefsSpalding launches ‘Always Building’ global campaign
Basketball equipment brand Spalding has debuted a new multi-year global campaign dubbed “Always Building.” Through a series of motivating imagery and videos, the campaign seeks to inspire the next generation of athletes to be their best in sports and life.
News briefsGilbert re-connects with New Zealand Rugby
Gilbert has announced a new partnership to become the official rugby ball of the New Zealand Rugby Union (NZRU) at all levels. The British brand will be the official rugby ball supplier of the All Blacks and Black Ferns men’s and women’s national teams, as well as New Zealand’s sevens ...
News briefsCastore enters Swiss market
Castore has announced a multi-season partnership with Swiss pro football club FC Zurich, starting on July 1, 2024. The collaboration sees Castore becoming the club’s official kit partner for the 2024-2025 season and onwards. The new partnership marks Castore’s entry into the Swiss market, further expanding the brand’s presence throughout ...
