Another executive has stepped down at Li Ning Company. Xu Maochun, the chief product officer, left the company because of “family matters,” a Chinese newspaper has reported. Last month, Zhang Xiaoyuan, the company's spokesman and public relations director, quit, and in May, three top executives left to pursue personal interests. The Portland Business Journal in Oregon additionally reports that Li Ning's U.S. headquarters there has trimmed its staff down to about 13 people over the last 18 months, down from 30 employees.

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