Another international surf brand, Rip Curl, has licensed its eyewear to the recently formed Swiss Eyewear Group (SEG) for Europe and some other parts of the world, starting in spring/summer 2015, with ADSL of France acting as a distributor. The Australian surfwear brand had been previously made only in-house. Formed by Jerry Dreifuss and other former managers of Polaroid Eyewear, SEG has also announced the signing of a global license with Marc Stone, an important Swiss fashion label, run by Marco Steiner, that has received many design awards recently. The first collection will be launched at the Silmo fair in Paris next September.

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