Anta Sports is taking action to acquire an approximate 75 percent stake in Mayiya Clothing (Shanghai) Co., Ltd. for an undisclosed sum. The company, founded in 2016, markets the Maia Active sportswear brand for Asian women with a principal focus on the yoga sports category. Anta sees the acquisition bolstering its business with women in Asian markets while also providing an apparel product range that “meets the needs of a wider customer base.” Of course, the acquisition also gives Anta a stronger product position to compete against Lululemon, Nike, Adidas and other sportswear labels for women’s activewear market share in key Asian markets.
