Antoine Tinel, formerly in charge of international sales at Le Coq Sportif, has become sales and marketing director at The Lifestyle Company, a French fashion distribution firm. Le Coq had appointed Tinel just over two years ago to handle the French brand's business in international markets, consisting of 30 distributors, two joint ventures and four markets covered directly by the French company. Le Coq indicates that Tinel's former tasks have been split between several other managers for the time being. They apparently include Julie Ellrodt, in charge of exports in Europe, the Middle East and Africa (EMEA). She has been with the company since 2013, starting as a store manager. Tinel previously worked with The Lifestyle Company, in charge of its fashion division between 2007 and 2011, handling brands such as Fred Perry, Ben Sherman, Barbour and K Way. Other former assignments include the European sales leadership at Façonnable. Tinel also set up his own business, in distribution of a fashion brand and the launch of Made of Sand, a retro surfwear brand.

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