Unity Brands Inc., a brand management and consulting firm, has acquired the Canadian technical lifestyle and apparel brand Kit and Ace Technical Apparel Inc. With the acquisition, Unity Brands aims to “propel Kit and Ace into a future marked by enhanced strategic initiatives, expanded market presence, amplified brand campaigns, elevated product offerings, and increased investment in resources.” The price has not been disclosed.
Unity Brands is owned by David Lui, Joe Mimran and Frank Rocchetti. Under the new ownership structure, Lui will assume the role of CEO, overseeing the organization’s growth, operations, marketing, e-commerce, finance, and logistics from the head office in Vancouver. Product design and development will relocate to Toronto, managed by Mimran’s creative design center. Working alongside the new owners, George Tsogas, former Vice President of Lululemon and the previous owner of Kit and Ace, will remain with the company, ensuring a seamless transition and continued operational excellence. Tsogas will assume the role of Chief Operating Officer.
Kit and Ace was launched in 2014 by Shannon and J.J. Wilson (wife and son of Lululemon co-founder Chip Wilson). It was taken over by Tsogas in 2018.
