Arc'teryx has opened its fifth U.S. store in Denver and plans to add two others in New York City and Boston by the end of this year. The fast-growing brand, which is said to have a potential for total sales of €500 million, already opened new stores in London and Shanghai in the last few days. Located in the Piccadilly Circus area of the British capital, the London store measures 350 square meters. The store in Shanghai is smaller. The parent company of the Canadian brand, Amer Sports, wants to raise the ratio of sales generated by the direct-to-consumer channel from 6 to 10 percent.

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