Arena, the Italian swimming specialist, has hired Kamila Pilwein as global marketing & trade marketing director. Reporting to deputy CEO Giuseppe Musciacchio, her task is to lead the development of innovative marketing strategies for B2C and B2B channels to ensure a best-in-class multichannel experience for consumers in the core business of swimming, beachwear and beyond. Pilwein has more than 16 years of experience as a marketing executive in Europe and the U.S. In her most recent role as EMEA head of channel marketing for Boardriders Group, she managed six brands across action sports, lifestyle and marine. Fluent in German, Czech, English, Spanish and French, she will be positioned at Arena’s headquarters in Tolentino, Italy.
“Our goal at Arena is to improve the quality of life for all by promoting and enabling an active lifestyle, in and by the water,” said Arena CEO Peter Graschi. “Kamila has a unique set of skills and experience to help us achieve our objectives, not only through brand strategy, leadership and a deep understanding of consumer-centric marketing but also through her digital-first content approach.”
Photo: © arena
