With its ski and lifestyle apparel collection EA7, Giorgio Armani is partnering with the Italian winter sports federation FSI for the coming four winters as the Italian athlete’s technical outfitter. The apparel lines include ski suits, overalls, jackets, insulation pieces and leisurewear, rounded up by a range of accessories and sneakers.
The partnership between Armani and FSI extends to the 2026 Winter Olympics, which will be held in Italy between Milan and the ski resort of Cortina d’Ampezzo. Winter sports are a major economic factor in Italy, and the country expects a boost in the sector in the wake of the next Games. Until 2026, the Italian government supports the winter sports association with €1 million per year and another €3 million to promote winter sports and ski resorts in the country.
