A.S. Adventure, the Belgian retailer with 37 stores in that country and Luxembourg, has entered the French market with a 2,000-square-meter store in Reims-Thillois. The company, which also has 36 stores under the Bever Travel & Outdoor banner in the Netherlands and 59 Cotswold Outdoor shops in the U.K., touts the special training its employees get, so that they can better advise customers on their needs.

Topics