As of February 1, Jörgen Lorentzon is new director of sales at Didrikson and responsible for sales in Sweden and a few international markets. Lorentzon was recruited from Procurator and has also served five years as director of products at JC.
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
Intelligence, analysis and advice for the global sporting goods industry.
