As part of its investments in the U.S. market, Adidas has sealed an extension of its partnership with Kris Bryant, third baseman of the Chicago Cubs, the World Series champion. Bryant is also the 2016 National League MVP, and a two-time All Star player. Bryant is to continue taking part in brand marketing campaigns and collaborations on Adidas baseball cleats and accessories. The 23 year-old Bryant signed with Adidas in 2014, after the Cubs made him the second pick in the MLB draft in 2013. The extension comes after Bryant played a prominent part in the first World Series title won by the Cubs in 108 years.

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