As part of its strategy to develop its brand worldwide, Golfsmith International has entered a partnership with The MoreGolf Group, the largest golf retailer in South Africa, adding to the deals that Golfsmith has struck in the last year in Europe, Japan, Korea, Australia and New Zealand. The MoreGolf Group comprises the retail chain The Pro Shop as well as the World of Golf experience. MoreGolf will have the exclusive right in South Africa to sell MacGregor as well as Golfsmith's other proprietary brands. Golfsmith plans to take the money earned from this partnership and invest it in its core U.S. business.