As part of their long-standing partnerships, Reebok and Les Mills...

2015-03-31T00:00:00+01:00

As part of their long-standing partnerships, Reebok and Les Mills International have started staging a series of one-day fitness festivals in major cities where anybody is invited to participate, working out in unison. The venues will include the Grand Palais in Paris and the Ziggo Dome in Amsterdam. The Reebok Les Mills One Live tour began on March 14 in Glasgow, Scotland. It will end in Stockholm next October. Besides Paris and Amsterdam, other stops are in Dubai, Melbourne, Tokyo, Toronto and Chicago.

Topics

Events

Trending Categories

Article
Lindsey Vonn to join ISPO 2026 line up

2026-01-08T12:24:00Z By SGI Europe Editorial Team

Olympic champion and IIC CEO join C-suite conference as Raccoon Media Group and Messe München commit €3 million to reimagine trade show format.
Article
Q1 2026 Event Radar: trade shows and conferences

2026-01-04T10:42:00Z By SGI Europe Editorial Team

January through March 2026 delivers the sporting goods industry’s densest concentration of strategic gatherings – from retail tech to fabric innovation.
Article
Chinese consumers between love for the outdoors and pursuit of premium activewear

2025-12-03T07:11:00Z By Valentina Giannella

China’s outdoor market has reached €20 billion with 23 percent growth. Premium activewear has become the new luxury as consumers prioritize wellness over fashion. Insights from ISPO sessions.