Asics Europe made headway with the Onitsuka Tiger brand, which raised its sales by 41 percent for the six months. Asics organized a partnership with Foot Patrol and an event at the Paris Fashion Week to celebrate the popular Gel Saga shoe, along with projects with Kiko Kostadinov, the fashion designer. Children and their parents were targeted through the activation of a partnership with The Walt Disney Company around the launch of Disney Pixar's Incredibles 2, getting families to complete movement challenges and designing a limited edition footwear range.

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