Skip to main content
Skip to navigation

Asics has extended its 25-year-old sponsorship of the Italian Athletics...

2017-05-18T00:00:00+01:00

Asics has extended its 25-year-old sponsorship of the Italian Athletics Federation through the 2020 Olympics in Tokyo

Topics

Trending Categories

Related articles

Article
Winter Games 2026: Who wears what?

2026-01-27T07:21:00Z By SGI Europe Editorial Team

From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
Article
Wilson weaponizes Lululemon leggings failure

2026-01-26T17:40:00Z By SGI Europe Editorial Team

Founder transforms see-through pants crisis into ammunition for board battle.
Webinar
WEBINAR: The New Luxury in China’s $40B Sports Market

2026-01-26T12:27:00Z By SGI Europe Editorial Team

Join SGI Europe & Hot Pot China on 11 Feb to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.