2017-05-18T00:00:00+01:00
Asics has extended its 25-year-old sponsorship of the Italian Athletics Federation through the 2020 Olympics in Tokyo
2026-04-28T07:36:00Z By Valentina Giannella
Two new films from adam&eve\TBWA extend Columbia’s “Engineered for Whatever” platform into summer — with a flamethrower, naturally.
2026-04-27T14:54:00Z By Yohana Belinda
K-pop fandoms and Gen Z identity are turning F1 team merchandise into a premium category. The sporting goods industry is taking notes.
2026-04-26T22:20:00Z By SGI Europe Editorial Team
Sawe and Kejelcha go sub-2 for the first time in race history; Assefa takes the women-only world record – all in the new Adizero Adios Pro Evo 3.