Asics has opened its first performance store in Belgium, showcasing a retail concept that is to be rolled out in other Asics stores and point of sale areas. The store in Brussels features the latest performance ranges along with a community fitness space, running services and a digital experience linked to the Runkeeper app, which was purchased by the Japanese company last year. At the same time, the furnishings draw inspiration from the running brand's mantra, anima sana in corpore sano, making use of many natural materials and even botanical touches.

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