Asics implements geo-marketing in Italy

Shortly after Mizuno's takeover of the distribution of its products in Italy, Asics officials report that they have taken full ownership of their Italian subsidiary. Franco Arese, who brought Asics to Italy in 1982 as its distributor, has sold his remaining minority stake in Asics Italia. Aged 68, he is set to retire ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

Limited Time Offer!

Subscribe today with 50% off your first year. Cancel at anytime

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more