Asics is doubling its media budget in Europe as the company launches a new global advertising campaign, ?Sport Releases More Than Just Sweat,? developed by Vitro in San Diego, California. It's described as a new approach for the brand, with one message for consumers worldwide. The company stresses the need to release negative energy and thoughts in order to overcome obstacles. In the ads, people are shown exercising with negative words, such as ?stress,? ?fear? and ?doubt,? literally shedding off their bodies. The ads will appear in print, on television and online all over the world. The will be featured on Eurosport. Specialty titles in Europe will get significant investments. Lifestyle titles and sports newspapers will also be involved.