Asics is launching a partnership with The Walt Disney Company ahead of its release of the new Disney-Pixar Incredibles 2 movie. Starting this month, the two companies will deliver a joint cross-media campaign on digital channels to get families moving this summer, as a sequel to Asics “I Move Me” campaign. Asics has created a series of “super workout videos” inspired by the powers of the Incredibles 2 characters, featuring some of its sponsored runners. The videos will propose fun and easy exercises for families. The campaign will be accompanied by activations at various Asics stores in Europe and the launch of a limited edition of five running shoes for the whole family based on the movie's characters.

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