Asics is looking to increase its presence in floorball with the launch of a collection of shoes specifically designed for the indoor sport. Initiated by Asics Sweden, the new shoe line was developed to offer floorball players a specific shoe with features optimized for the type of foot movements commonly experienced in this typically Scandinavian sport, which has been gaining popularity in recent years. Sweden and Finland currently represent the largest markets for floorball. Asics hopes to promote the new models as much as possible leading up to the 2014 World Championships in Gothenburg, Sweden.