Asics is partnering with Eurosport as the broadcast sponsor of an exclusive TV series aiming to promote an active lifestyle. The series is entitled “Beyond Champions: Moving Stories of Great Athletes,” and will be broadcast across 54 markets on Eurosport 1 and Eurosport 2. It will feature seven top athletes from different sports and backgrounds to show why sport moves them to get the most out of life, on and off the field of play. The featured athletes include Gael Monfils, Candace Hill, Libby Clegg, Anouk Vetter, Seabelo Senatla, Ramu Tokashiki, and Team Nordmark, composed of Mikael Nordmark running marathons with his disabled son, Hugo. The partnership also features a digital element including an “I Move Me” content hub on Eurosport.com. I Move Me is the name of Asics' new brand campaign.

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