Asics is working with Dr. Matthias Marquardt, author of a popular running guidebook in Germany. Marquardt and Asics will host the TV series “Asics Running Insights,” showing on N-TV from this month. The eight-episode series features Marquard giving advice to runners and doing away with running myths. Asics hopes Marquard will support the company's development of running shoes. Starting from the next season, Asics want to extend its product portfolio with the category “natural,” with the help of Marquard's longtime experience in the field.

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