Premiering just in time for the running event calendar, Asics is starting a new initiative in the U.S. with the home delivery company Freshly. For a limited time, consumers with a Freshly subscription can order three custom menus designed to support training and performance: a special pre-race, high carb meal; a post-race meal high on proteins and a carb- and calorie-conscious choice for an active lifestyle. Asics sees the initiative in line with the company’s philosophy, “a sound mind in a sound body,” a mission that includes the support of the customer base in all aspects of their fitness journeys.

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