The Association of Golf Merchandisers (AGM) and Elastic Suite, a subsidiary of Emerald Holding, have announced a new partnership that names Elastic Suite as the presenting “Diamond Level” sponsor of AGM’s certified retail management program, one of the association’s educational resources for golf retailers. AGM, headquartered in Phoenix, Arizona, is an international, professional association dedicated to strengthening the golf merchandising industry. The association comprises more than 850 buyers, 50 student members and over 160 vendor partners. AGM and Elastic will jointly develop new educational components for the certified retail management program, specifically designed for golf industry retailers. Elastic’s list of golf brand partners includes names like Callaway, Cobra Puma, and TravisMathew.