Athlete social advocacy grows as a key marketing trend, Nielsen report suggests

2021-02-18T16:46:00

A recent report by Nielsen, titled The Changing Value of Sponsorship : 2021 Sports Marketing Trends, suggests that the sponsor media value generated by athlete advocacy posts on social media could reach $1.2 billion by 2023. According to the study, 95 percent of the athletes who have more than five ...

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