Authentic Brands Group has announced a $500 million primary follow-on investment from global growth equity firm General Atlantic, its current investor. The continued partnership with General Atlantic is meant to support Authentic’s worldwide expansion. General Atlantic first partnered with Authentic in October 2017.
The latest investment brings General Alantic’s total invested capital in Authentic to nearly $2 billion. Since General Atlantic’s initial investment, Authentic has executed nearly 30 brand acquisitions and diversified its platform through new verticals. Recent acquisitions have included the intellectual property of Hunter, the iconic British rain boot maker, as well as the acquisition of Reebok from Adidas, finalized by Authentic in March 2022. Furthermore, in April of this year, Authentic signed a definitive agreement to purchase active lifestyle company Boardriders, the owner of Quiksilver, Billabong, Roxy, DC Shoes and other brands.
Today, Authentic’s portfolio comprises more than 40 brands and generates over $25 billion in global annual retail sales. In addition to General Atlantic, Authentic’s other significant shareholders include BlackRock, CVC Capital Partners, Simon Property Group, HPS Investment Partners, Leonard Green & Partners and Brookfield.
